Web design and development

What is included

• Mobile-first layout with click-to-call and short forms
• One page per service, written in plain language
• WordPress or a lightweight static build, whichever fits
• Analytics and Search Console handed over at launch
• $1,000 for a standard local build

Larger or custom projects get a fixed quote after the strategy call. The care plan is $150 a month if you want hosting and edits handled.

WordPress vs custom website for small business

Choosing between WordPress and a custom website is one of the first decisions a small business makes when it builds a website. Both can work. The right choice depends on who will edit the site, how many plugins you need, and how much you care about speed and SEO.

When WordPress makes sense

WordPress offers a huge library of themes and plugins and a large pool of WordPress developers. If you need complex features like a membership area or a large blog, a WordPress site can be a good fit. The tradeoff: every plugin and theme needs updates, plugin conflicts happen, and WordPress performance can suffer without regular maintenance.

When a custom website makes sense

A custom website is built with only the code you need. For many small service businesses, a custom-built website is faster, more secure, and easier to keep up because there is no plugin stack to patch. Custom web design also lets the page structure follow your services and SEO plan instead of a theme.

WordPress or custom: how we build

Our standard build is a fast custom site with a simple content editor, priced at $1,000 one-time. If your business needs WordPress development, we can quote that too. Either way, the $150 per month care plan covers hosting, security, updates, and edits.

Quick comparison

• Cost: both can start low; plugins and custom development add cost
• Speed: custom sites are usually lighter
• Editing: WordPress has a familiar dashboard; our custom builds include a simple editor
• SEO: both can rank well when built with clean structure

WordPress vs custom websites: a deeper look

Cost

WordPress itself is free, but a WordPress website still needs hosting, a theme, plugins, and someone to set it up. Custom development can cost more for complex features, but a simple custom site for a small business can be priced competitively. Our standard custom build is $1,000 one-time.

Speed and performance

WordPress performance depends on the theme and plugins. Every plugin adds code. A custom site loads only what it needs, which usually means faster pages and better Core Web Vitals.

Security and maintenance

WordPress is the most popular CMS, so it is a common target. Themes and plugins need regular updates. A custom static site has fewer moving parts to patch.

Flexibility

WordPress offers plugins for almost anything. A custom website can do anything too, but each feature has to be built. For most local service businesses, the needed features are simple: pages, forms, click-to-call, and a blog.

Editing content

WordPress has a familiar dashboard. Our custom builds include a simple content editor, so you can update text without touching code.

SEO

Both WordPress and custom websites can rank. What matters is clean structure, fast pages, and good content. A custom build lets the site structure follow your SEO plan.

When to choose WordPress

• You need a large blog or membership features
• Your team already knows WordPress
• You rely on a specific plugin

When to choose a custom website

• You want speed and fewer updates
• You run a local service business with a focused set of pages
• You want a site built around your SEO plan

Our recommendation for small businesses

For many small businesses, a custom website is the simpler choice. If WordPress is a better fit, we will say so on the strategy call.

After launch, the $150 per month care plan covers hosting, security, updates, and routine edits, so the site keeps working while you run the business.

Web design built for local service businesses

Every build starts with a strategy call, then a site plan with one page per core service and main town, then design and build, then SEO setup and launch. The standard local build is $1,000 one-time, and care is $150 per month.

Not sure whether you need WordPress or a custom site? Read our guide: WordPress vs custom website for small business. Wondering about budget? Read how much a small business website costs.