Insights

Google Business Profile for real estate agents

How agents and teams should treat their Google profile.

A team profile and a personal profile are different tools. Use the one that matches how clients search for you.

Categories, service areas, and listing photos should match the neighborhoods you actually farm.

Weekly posts can highlight open houses and sold notes without turning the profile into a second blog you will abandon.

Reviews from real buyers and sellers, with replies, are the trust layer agents skip when the market is busy.

None of these notes invent a client result. They are process notes you can use whether you hire Nick Perry Digital or not.

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